The Alphabet of Coffee Brands in NYC

The Alphabet of Coffee Shops in New York City is a publication that studies the visual letters from A to Z of a hundred coffee shop names in New York City. By isolating and arranging the letters formally, the study reveals how a single alphabet can generate a wide range of visual representations to signify how a design of an object is guided by one’s personal value and experience to produce a diverse interpretation of the same product: coffee.  It invites coffee drinkers to reflect on how their seemingly simple experience and interaction with coffee through the visual patterns and identities embedded in the object. The familiar act of drinking coffee becomes a site for observing diversity, personality, and expression.