KWOK XINYU VANESSA

KWOK  cantonese surname
XINYU  chinese name 
VANESSA  english name

An ambitious graphic designer who thrives on creative challenges and pushing the boundaries of innovation, while staying aligned with company objectives and project regulations. Focused on delivering impactful, high-quality work, I aim to elevate brands and engage audiences with strategic design solutions.
 

WORKS
2026
03-2026 The Alphabet of Coffee Shops in New York City
02-2026 Making Sp ce: Parsons BFA CD Thesis Show
2025
12-2025 Pelvifly: A hormonal cycle tracker app
12-2025  Coffee Cup Idioms: Postcards Design
06-2025 Vogue: Swimwear Branding Project
2024
03-2024 Stonehenge Interpretation
06-2024 Sartorium Branding Project
10-2024  NYT Motion Graphic - ADWNSYFA
10-2024 MoMA Event Motion Graphic
10-2024 NYT Motion Graphic - TVBCIKYP
11-2024  Uniqlo x Marimekko Motion Poster
12-2024 Yinfo Branding Project

2023
03-2023 The Ordinary Packaging Project



CONTACT

+1 347-949-1576 // +852 98857180
vanessakwok908@gmail.com
@xinyu.works
linkedin.com/in/vanessakwoksumyu
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All Rights Reserved		     



Stonehenge Interpretation


A VISUAL POSTER



The project explores the ideation of map interpretation. The visualistion identifies the theoretical astronomical map of The Stonehenge, a prehistoric megalithic structure on Salisbury Plain in Wiltshire, England, two miles west of Amesbury. The map intends to provide multiple perspectives of the monument while incorporating typographic elements.

03/2024


Sartorium

A BRANDING PROJECT



A menswear tailor brand; the project was inspired by the definition of "Sartorial", which is often used to describe custom tailoring, or "to tailor". The typography incorporates the exploration of kerning as well as emphasizing the ideology of "fixing the lines" in relation to customising clothing. The logo is designed to coherently align with the typeface, referencing a “tie”, being built by the shape of the "R" in the text.
06/2024


A Dopamine Fast Will Not Save You From Addiction


A NEW YORK TIMES HEADLINE MOTION GRAPHIC

A motion graphic that encapsulates the key arguments and insights from the New York Times article "A Dopamine Fast Will Not Save You From Addiction," published on September 13, 2024. The article challenges the effectiveness of dopamine fasting as a treatment for addiction, emphasizing the complexities of brain chemistry and the need for comprehensive approaches to addiction treatment.
10/2024


MoMA Event Motion Graphic



A MoMA COMMUTE-ENVIRONMENT MOTION GRAPHIC

A motion graphic that highlights the "Art inSight: Thomas Schütte" event held at The Museum of Modern Art (MoMA) on October 17, 2024. This event was part of MoMA's Art inSight program, designed for blind and low-vision visitors, featuring a gallery experience focused on the works of artist Thomas Schütte. The design for this motion graphic serves as an extension to the publication Blurry Light?, a thoughtful exploration of astigmatism and its impact on visual perception, connecting the broader themes of vision and accessibility in the arts.


10/2024



The Viral Blackout Challenge is Killing Young People


A NEW YORK TIMES HEADLINE MOTION GRAPHIC

This motion graphic project focuses on the power of typography, readability, and looping motion to create an urgent, immersive narrative around The New York Times headline, “The Viral Blackout Challenge is Killing Young People.” Through dynamic type animations and continuous motion loops, the piece will engage viewers while reinforcing the gravity of the message. The project experiments text as a visual and emotional medium, using kinetic typography and strategic readability techniques to highlight key words and evoke urgency. The use of looping animation ensures that the message is reinforced repetitively, mirroring the viral nature of social media trends and the cyclical dangers of internet challenges.


11/2024


Uniqlo x Marimekko Motion Poster

A PERSONAL PROJECT MOTION GRAPHIC

This motion graphic celebrates the UNIQLO x Marimekko collaboration for their Winter Collection, blending UNIQLO’s minimalist functionality with Marimekko’s bold, expressive prints. The piece will bring the collection to life through a dynamic fusion of 2D and 3D motion graphics, highlighting the interplay between patterns, textures, and movement to evoke a sense of warmth, joy, and Scandinavian-inspired design.


11/2024

YiNFO

A BRANDING PROJECT



Yinfo is a contemporary stationery brand that reimagines the elegance and intricacy of traditional Chinese medicine packaging and printmaking. By merging heritage aesthetics with modern minimalism, the brand intends to offer a refined collection of notebooks, planners, letterpress prints, and writing accessories that pay homage to centuries-old craftsmanship while embracing contemporary functionality.

In this project, I curated a sample product; an academic calendar that is inspired by the twelve main acupunctural points which acts as the fundaments of the body in Traditional Chinese Medicine.

12/2024

The Ordinary Sustainable Packaging Project

A PACKAGING BRANDING PROJECT



The Ordinary Packaging project seeks to revolutionize the way products are packaged, focusing on reducing waste and minimizing environmental impact. By leveraging biodegradable, recyclable, and reusable materials, the project aims to replace traditional plastic and non-sustainable packaging options with greener alternatives. The designed box also holds a strong emphasis on tackling overpopulated living areas, the elevated legs of the box acts as a double-layer container, maximising usage space.

03/2023