Sartorium

A menswear tailor brand; the project was inspired by the definition of "Sartorial", which is often used to describe custom tailoring, or "to tailor". The typography incorporates the exploration of kerning as well as emphasizing the ideology of "fixing the lines" in relation to customising clothing. The logo is designed to coherently align with the typeface, referencing a “tie”, being built by the shape of the "R" in the text.